May 16th
11:00

FDI: catalyzer for intelligent solutions for the global challenges

Edgardo Frías

General Manager of Google in Chile and Peru

Edgardo Frías serves as the General Manager of Google in Chile since May 2017, and Google in Peru since April 2020. Previously, he led the Agency team at Google Mexico and served as the leader of programmatic platforms for Hispanic America. Before joining Google, he was the CEO of MediaCom Mexico and held senior management positions at Starcom Mexico for 7 years. He also held positions at Starcom Peru and OMD in Spain.

He holds a Bachelor’s degree in Communications from the Iberoamerican University of Mexico and a Master’s degree in Marketing from the Complutense University of Madrid, Spain.